'An Obnoxious Luxury': Mark Zuckerberg Criticized For New 'Beef' Farm (2024)

Meta founder Mark Zuckerberg is raising cows for “beef” at his 1,500-acre estate in Kauai, Hawaii.

Writing on Instagram, Zuckerberg said that the cows will eat macadamia meal and drink beer. “We want the whole process to be local,” he wrote.

He went on to say that “each cow eats 5,000-10,000 pounds of food each year, so that’s a lot of acres of macadamia trees.” Zuckerberg added that his daughters are helping to plant trees and “take care” of the animals. The photo alongside the caption showed him sitting at a table with a steak.

The post has attracted huge criticism, with many commenters pointing out the ethical problems of cow farming. Animal rights organization PETA commented: “Every animal is someone. This “project” is killing animals and the planet and is traumatizing for your kids. There are so many other productive things to do, like creating innovative vegan foods that save animals, help the planet, and improve human health.”

Zuckerberg has previously caused a stir around meat eating. In 2011, he said he had “basically become a vegetarian” after claiming to only eat animals he has killed himself.

Zuckerberg criticized

Many commenters also took issue with the enormous climate costs of Zuckerberg’s decision to raise cows. Switching to a plant-based food system is a key solution to fight world hunger and the climate crisis. Speaking about the environmental impact of the farm, Nicholas Carter, ecologist and data scientist, told Plant Based News: “Zuckerberg could ship a kilo of macadamia nuts about200 times around the worldbefore its greenhouse gasses matched those of a kilo of his local beef.”

Carter added: “Onlyone percent of beef’s footprintcomes from transportation. This is an obnoxious luxury where for every 100 calories of meal fed to these cattle, he’d only get about3 calories backin beef.”

Immense land and resource use from beef

'An Obnoxious Luxury': Mark Zuckerberg Criticized For New 'Beef' Farm (1)

Grass-fed beef is regarded by some as among the most environmentally damaging foods.

Data from a 2018 study show the astronomical impact of beef herds. Every kilogram of food emits almost 100 kg of greenhouse emissions, compared to 0.43 kg for nuts.

By choosing to raise his own cows for beef on huge swathes of land, Zuckerberg is increasing his carbon footprint.

'An Obnoxious Luxury': Mark Zuckerberg Criticized For New 'Beef' Farm (2)

Even the pro-livestock UN Food and Agriculture Organization (FAO) has urged actions to improve the “efficiency of [meat] production” by using less land for animal agriculture.

“The inefficiencies, methane, and land displacement are largely inescapable impacts of producing beef for food,” said Carter. “Thevolume of feed would also likely result in the displacement of Indigenous communities and further the pressure on extensive areas of endangered rainforest and wild animals.”

Plant-based food system could end world hunger

'An Obnoxious Luxury': Mark Zuckerberg Criticized For New 'Beef' Farm (3)

In a speech last month, World Health Organization Director-General, Dr Tedros Adhanom Ghebreyesus, called for a shift towards a plant-based food system.

“Transforming food systems is essential,” he said, “by shifting towards healthier, diversified, and more plant-based diets.”

The inefficiencies of meat production make swapping beef for beans one of the key solutions to world hunger.

Indeed, switching just 30 percent of meat for plant-based alternatives would save enough water to fill 7.5 million swimming pools per year. It could also free up a carbon sink the size of India by 2030.

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'An Obnoxious Luxury': Mark Zuckerberg Criticized For New 'Beef' Farm (2024)

FAQs

Does Mark Zuckerberg have a cattle ranch? ›

Zuckerberg provides the cattle a diet of beer and macadamia nuts, both of which he produces on his massive Ko'olau Ranch on the Hawaiian island of Kauai. The former is meant to stimulate their appetites, while the latter is "super dense," according to the Facebook founder.

Is Mark Zuckerberg a vegan? ›

Zuckerberg has previously caused a stir around meat eating. In 2011, he said he had “basically become a vegetarian” after claiming to only eat animals he has killed himself.

Who is the world's highest livestock owner? ›

India is the highest livestock owner of the world. As per the 20th Livestock Census, the total Livestock population is 535.78 million in the country showing an increase of 4.6% over Livestock Census-2012.

Who owns the most cows? ›

According to the United States Department of Agriculture (USA), India is the country with the largest number of cows worldwide. This country precisely protects cattle for being "sacred".

Is Elon Musk a vegan? ›

Musk used to be an herbivore, but he switched up his eating habits circa 2013. “I tried being a vegetarian but I don't really think we're designed to be vegetarians,” he told The Guardian. “Some of my best friends are vegetarians, even vegans, which is tricky when you're trying to go out for dinner.”

Is Brad Pitt actually a vegan? ›

Brad Pitt introduced a plant-based diet into his life, not because he wanted to be named the Sexiest Man Alive (again), but for environmental reasons.

Does Elon Musk eat healthy? ›

Tesla CEO Elon Musk doesn't have the healthiest diet.

Musk used to skip breakfast — or eat a Mars bar or donut to start his day. "I'm trying to cut down on sweet stuff, and I should have an omelet and coffee," Musk said in 2017, according to Entrepreneur. But he hasn't appeared to curb the habit much.

Who has the largest cattle ranch? ›

King Ranch is the largest ranch in the United States. At some 825,000 acres (3,340 km2; 1,289 sq mi) it is larger than both the land area of Rhode Island and the area of the European country Luxembourg. It is mainly a cattle ranch, but also produced the racehorse Assault, who won the Triple Crown in 1946.

What is the largest privately owned cattle ranch? ›

King Ranch, largest ranch in the United States, composed of a group of four tracts of land in southeastern Texas, totaling approximately 825,000 acres (333,800 hectares). The King Ranch was established by Richard King, a steamboat captain born in 1825 in Orange county, New York.

Who has the largest cattle ranch in the world? ›

One of the most notable examples is Anna Creek Station in Australia, which holds the title of the world's largest working cattle station. With an area exceeding 6 million acres, it surpasses the size of some small countries.

Who has the largest cattle ranch in Montana? ›

Beaverhead Ranch is a 113,000-acre working ranch in southwest Montana, with grazing rights on another 226,000 acres. The property was purchased by Rupert Murdoch in 2021 from the founder of Koch Industries, making it the biggest ranch sale in the state's history.

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